To stop DDoS at the perimeter can save money, time, and most importantly, customers and reputation. It means to stop visible attacks and concealed attacks before they jump through or over the firewall. Obviously, what the proactive DDoS protection solution does is to spare the potential victim network and IT infrastructure from slowed server or server crash. The potential victim becomes the real victor and can continue to do business as usual!
Customers depend upon their providers and vendors for services and products that are available and working when they need them. A DDoS protection company surveyed 312 customers and industry partners with questions about customer retention and what causes customers to stay with a provider and what moves them to leave and begin using a competitor. The choices were price increase, unsatisfactory customer service, product or service failure, lower prices elsewhere, or other. Five percent fell in the “other” group. Those few said obsolescence and quality comparison via online reviews and social network comments are the main reasons. Price increase totaled 32%, product or service failure at 43%, unsatisfactory customer service at 19 %, and lower prices elsewhere 2%.
Distributed denial of service is when more than one computer system in the world works together on purpose, by accident, or without their owners even knowing they are to cause one or more other networks to slow down or crash. Each of the systems involved in the denials of service are hitting the same victim network at one time with requests to access.
Imagine that a new gaming business Seasoned Sci Fi Stock Fiends’ hosted server package includes the ability for no more than 1000 website visitors at one time, and the hosted server provider includes a flaky security solution. Typically they expect to have no more than 200 hits at one time because they have only 200 customers for their extremely finely targeted audience. Their service is a gaming community with potential customer base of over 60 years of age. The customers are deaf and cannot use their hands, are wealthy, and are into science fiction and the stock market. Each customer has complete bank details and other personal data saved in the company’s backend and lives in the United States. The game site uses a popular global money alternative.
Seasoned Sci Fi Stock Fiends is ripe for hacking attempts and DDoS attacks. Potential DDoS and other malicious threat hackers are on the lookout for businesses like them. They are new, in the gaming business, keep sensitive information in poorly secured storage. They have customers who are rich, physically disabled senior citizens. A security solution is very important in today’s business world that takes place online. Of course, Seasoned Sci Fi Stock Fiends’ solution includes anti-virus and a firewall, but it should be ready to mitigate and protect against the possibility of DDoS and other malicious online activity.
Reactive is good, but proactive is better. Proactive can stop DDoS from causing harm at the perimeter. Stopping DDoS at the perimeter is DDoS protection and it becomes the perpetrators’ frustration and demise and the potential victim, you or Seasoned Sci Fi Stock Fiends to experience triumph and continuity. As online use continues to increase worldwide for legal activities, there is a tendency for an increase of criminal activity. Life imitates art. Art imitates life. The virtual world of the Internet imitates the physical world. Human nature is not repealed online. People crave the rewards of power, money, and fame. They sometimes are swayed to commit illegal activities to achieve one or more of these rewards. Be ready at the perimeter.